In the first part of my evaluation I will answer this question whilst referring to my video. In the second part I will refer to my ancillary tasks.
From the very start of our task we knew we wanted to make a music video which used iconography and conventions that was significant to the genre of video. We decided that our Genre should be a Rock genre. From our research into existing Rock bands we were looking out for conventions that were used in this genre so we could incorporate this into our video. Some of these conventions are having a strong narrative, having band shots, close up of instruments and use of slow motion. We tried to use a variety of camera shots such as mid shot, close up, long shot, zoom, track.
This first screenshot is from the opening of our video. This shot of the close up of the drum is a very iconic shot. We have taken inspiration from some existing bands for this shot because it is very conventional to have a close up on the instrument.
This is a screenshot from another band's music video and this shows a close up of an instrument and in this case it is a snare drum.
This is a close up taken from our music video. This again is a very iconic shot of a close up of a guitar which from research into existing bands turned out to be a very conventional shot
This is a close up of a guitar taken from another rock music video. this shows that this shot is a very conventional shot
In our music video we used a range of shots but our most common shot was a mid shot. This was something we found common in a lot of music videos bevause it allows the audience see the meotion of the character and so they can see that they are lip syncing to the music. This is also an effective shot because the audience can see the character's surroundings which helps the narrative. If all of the shots in our video were close ups then it will be hard for the viewer to understand that narrative because they will not know the character's surroundings.
In this shot the location is very clear to the audience and they can see where the character is. They can see that he is in the park sitting on a bench. This can also help the narrative because it is showing that he is alone on the bench.
This shot is taken from another band that we researched. We found out that a mid shot is a very conventional shot for a Rock band.
From our research we found out that a very popular shot for our genre of music was a band shot. In every rock music video there is always a band shot because it is a very iconic and conventional shot and we wanted to make sure that we also include this shot.
Here is a screenshot from our music video. This is a band shot and this shot is a long shot so the audience can see the surroundings. We have used a slow zoom into the band as this again was a conventional shot in Rock music videos.
This band shot is taken from an existing music video which we looked at in the researching process. We found that this shot was a very conventional shot and was used a lot to help the narrative.
We used only a few transitions in our editing of our music video to show continuity in our video. We used a lot of cross dissolves to make the video flow a lot smoother. If we used a lot of different transitions then the video will be confusing and it will distract the audience’s attention from the narrative of the video.
Another conventional shot which we found out through researching into existing products is a mid shot of a band member playing the instrument such as a guitar or drum kit. This is an effective shot because it allows the audience to see who is playing the instrument and it helps the audience understand their surroundings
This shot shows our drummer playing the drums and the audience can see the whole drum kit and his face. This is an iconic shot in any rock band video.
This shot is taken from a music video from an existing rock band and we had researched them and this is a conventional shot for any rock music video. This is because the viewer has to see who is playing the instrument for the narrative to make sense.
Ancillary tasks
From the start of the project I had a huge variety of choice of ancillary tasks to do. I decided to create the website for the band because I have had previous experience in web design with the software Adobe Dream Weaver. My idea was to make all of my ancillary tasks link to the other group’s ancillary tasks and also our video. I wanted to make the house style of my website the same style as the other group’s ancillary tasks. I also had to think about my target audience for the genre of music we are doing.
The first step I took was to research into existing Rock band’s websites and I observed their navigations style, house style and font. I also wanted to look at how they link to the other ancillary tasks associated with the band. From my research I saw that the home page had to be eye catching and it had to link to the band’s theme. I instantly thought of having a slideshow to add interactivity to the website. I looked at the house style’s of existing band websites and I saw that they all link to all of the other ancillary products so the album covers, mugs, tickets. I then looked at the group’s ancillary products to work out a style for the website. I saw that they all used a gold colour effect for the logo of the band and I made sure my website incorporated this into it. During my research I found out that the home page has to be eye catching and they all have interactivity on their home page.
This is the home page from my website. It also has some images of the other ancillary tasks and they all have the same style and brush.
From my research I also found out that all band websites feature some videos and behind the scenes footage. I felt this is a conventional aspect for the genre so I decided to include this feature on the website. I put together an outtakes video for the website for the audience to get a feel what it is like on the sets of our video.
The font styles that I had chosen were important for my website because I had to keep the same font style and colour as the other products so the target audience can recognize that this website is for the band. From my research I found that all bands use the same font style as their album cover on the website so the audience can familiarize with them.
This is a screenshot from my home page and this shows the font for the title of the band. I have used the same effect and brush so it is kept consistent to the other products which are on the second image so the audience can recognize it is part of the group.
This is a screenshot from another band’s website and this is showing another product that the conventions are associated with the band and all of their style is still the same so the audience can recognize it is part of the band. They have used the same sans serif font with the album cover.
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